Golf is the stats OG.

Golf is the original game of stats. Yards, shots, degrees, stableford. It’s all about the numbers. But despite this the game wasn’t gamified for fans. Some might have said that it was too caught-up in its plus-fours to take advantage of significant steps in performance tracking and measurement implemented for broadcast coverage.

So I fixed it.

I designed a new way to play fantasy golf. One that celebrated the specialist skills and
rewarded moments not outcomes, because golf is at it’s heart a journey not a destination.
The goal was to create community competition and excitement that lasted more than the shot. We sold the PGA Tour on the idea. Well, if you know the PGA Tour, you know it was small steps, but they did change, and that was a major win.

Game strategy and design, brand, app dev, TV, digital, social