Leadership Approach + Experience
StartUp Attitude @ Publicis
In a sole strategy role on the agency management team the goal was to partner with talented creatives and build a brand that specialized in, well, specialist audiences.
I helped define a culture of going big to chase and win challenger brands. The result was a big hitting, fast growing agency that created fully integrated campaigns.
Unifying Teams @ PWW
As part of the leadership team in a global private holding company this challenge was at it’s heart about unifying teams.
I built a culture of connected reinvention to increase the value of services across the business and build impact greater than the sum of it’s individuals.
Building a Function @ IPG
In a role focused on building a strategy and analytics function the goal was to win huge new work, deepen client connections and increase margins.
I defined the function’s practice and expertise. In the process I built a talent machine and enhanced core capabilities to increase value to brands (and the agency).
Change Mgnt @ Unilever
As part of the global communications group I helped transition teams through global change as the organization rationalized brands and launched a central brand identity.
Key focus areas were change management and performance.
Realizing Potential @ IPG
This role works within the executive leadership team to make strategy a driver of growth and a key pillar of agency fame. Partnerships and leadership are the foci.
The goal is to foster a culture of aspirational agitation and collective ambition to realize the potential of a unique agency and contribute to inter-agency growth.
A National Title @ NYC
I helped found and grow the New York Touch Rugby Club building a culture of aspiration, inclusion and growth.
I captained the O35s team that won the club’s first US national title by going big, going together, and mixing some sneaky guile with on-field strategy.
