Leadership Approach + Experience
Publicis: Startup Attitude -
SVP Strategy Leo Burnett
In a strategy role on the management team the goal was to partner with talented creatives and build an agency that specialized in hard-to-reach audiences.
I helped define a culture of going big to chase and win challenger brands. The result was a big hitting, fast growing agency that created fully integrated campaigns.
GPJ: Unifying Teams -
SVP Head of Strategy
As part of an agency leadership team in a global private holding company (Project Worldwide) this challenge was at it’s heart about unifying teams.
I built a culture of connected reinvention to increase the revenue and value of strategic services across the business.
IPG: Building a Function -
VP Strategy Momentum WW
In a role focused on building a strategy and analytics function the goal was to win huge new work, deepen client connections and increase margins.
I defined the function’s practice and expertise. In the process I built a talent machine and enhanced core capabilities to increase value to brands (and the agency).
Unilever: Change Mngt -
Global Comms Manager
As part of the global communications group I helped transition teams through global change as the organization rationalized brands and launched a central brand identity.
Key focus areas were change management and performance.
IPG: Realizing Potential -
EVP CSO Jack Morton
This role within the executive leadership team made strategy a driver of growth and a key pillar of agency success. Partnerships, leadership and growth were the foci.
The aim was to foster a culture of aspirational agitation and collective ambition to realize the potential of a unique agency and contribute to inter-agency growth.
USA National Title -
NYC Touch Rugby Capt.
I helped found and grow the New York Touch Rugby Club building a culture of aspiration, inclusion and growth.
I captained the O35s team that won the club’s first US national title by going big, going together, and mixing some sneaky guile with on-field strategy.
