Owning Ads Biggest Moment

Unlike most media platforms where users browse, research, or price-check, consumers open DoorDash with high intent. They are on the platform specifically to buy. This gives DoorDash Ads an exceptionally high commerce context, making ad placements the ultimate engine for driving immediate action. In identifying this distinct advantage I developed the “Own the Moment” insight that became DoorDash’s campaign to enter the ads market at Cannes Lions.

We illustrated how brands can meet consumers directly at the point of intent. By converting passive advertising into active commerce, the experience demonstrated how DoorDash Ads places partner brands directly in real-world moments of high-purchase intent, seamlessly connecting awareness with immediate point-of-sale conversion. The result was a multiple award winning experience that did the impossible by capturing the attention of Cannes.

Strategy, positioning, pitching, experiential, campaign development.