Rental cars are not cars.

The rental car industry was about nothing more than service. Great service was good, and no service was better. People just wanted the pickup to be fast and to not be hassled to buy insurance. It was awful for everyone.

But for business and lifestyle travelers, rental cars could be about something more.
Travel is hard, mainly because you’re at the mercy of everyone else.
There is rushing to queue and dodgy on-the-road food.
There’s sardine seating and other people’s meetings.
There’s sterile hotels and unclean motels.
In this morass of other people’s mess, the rental car could be the one place where you’re in control. Pick a new car, drive fast, turn up the music, pick the route, get in the zone.

With Avis’ new cars and innovative enhancements to the customer journey, we knew that Avis could give travelers back control in moments that matter.
We knew that for you, an Avis car is your space.

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